John Vellema

Managing Partner and Master Enabler 

  • Educated Dynamic Coach with an engineering degree in manufacturing and management
  • Certified TWI Master trainer
  • Author of SHINGO award winning "The Global Learning Organization"

John founded Business Through People ApS in 2012, and is today partner and senior enabler. John focuses on honest, kind and direct communication in the relationship between himself and those he is working with. He is considered one of best TWI master trainers in leading global projects; being very respectful when coaching senior leadership in driving and creating the leadership systems. 

John lives on a farm near Kolding in Denmark with Line, their son Niels and their dog Henning. He loves to cook good healthy food and devotes himself to physical and mental training.

He started out as a craftsman (Toolmaker) and from here joined the danish army, where his last position was stationed as first class sergent for a Recon Section in Kosovo. From here John earned his engineering degree in manufacturing and management. During his studies he was also coaching the Danish Rowing Association for 5 years, where he coached talented young rowers supported by Team Denmark. During his studies he also started the company Etos I/S, that provided Team Development services. Finishing his studies he started at LEGO in a graduate program, that soon lead him to a position where he could combine his passion for working with motivated and developing skill full people.  

Contact information:
Phone: +45 2922 8955

John's favorite quote: "To dare is to loose ones footprint momentarily. Not to dare is loose oneself." Søren Kirkegaard


As part of John’s work-life, he worked for the LEGO Group, where he, among other things, implemented a Global Job Training Organization across their manufacturing sites.  



The results and learnings of the LEGO process, John described in the book “Building a global learning organization”, which received a Shingo Publication Prize.


Working as a Senior Enabler, he has created a stream of successful cases, and is highly respected for his humble and very effectful style.