About BTP 

At BTP, we focus on what's happening between people and what makes you the best version of yourself - in the team and as a leader.

We create results for the organization by working with its people. Hence our name: Business Through People - BTP for short. 

At BTP, we are mix of people with different strengths, weaknesses and ambitions. That is a foundation for a strong future and something we embrace! We are constantly and relentlessly working on our abilities since we believe that if we stop learning, we start to stagnate. Expanding our own knowledge threshold is sometimes hard and difficult, but in the end, it is what gets us out of bed in the morning!  

At BT,P we are all strongly driven by purpose and values. That is what makes us unique!  So the values above were not too difficult to put down on paper, because they are fundamental beliefs that we have lived by throughout our careers.


We believe there must always be room for people’s diverse needs, desires, and dreams. With this, ownership and sustainable success will follow. 



We take pride in mastery; therefore, we will never stop learning. With curiosity and energy, we embrace and develop new ways of thinking and doing. 


We know success comes from the courage to always challenge ourselves, our team and our clients. With high ethics and with our people’s and client’s best interest in mind, we dare to say no. 


We support sustainable development by enabling people around us to grow and succeed through servant behaviors. By coaching, listening to understand and commitment, we encourage people to take on new responsibilities. 

Where we come from! 

John Vellema starts BTP back in 2012 with the strong desire to “touch a lot of people” with the TWI programs. His belief is, that this will create true changes in people’s lives for the better.  

So when John meet Joakim Bjurström back in 2014, they both recognize they are driven by the same purpose. Joakim’s history is a bit different, coming from a more Lean-oriented background and with a strong connection to Toyota Kata.  

The match is perfect, but it takes all the way until 2019 before John and Joakim merge their companies, creating the foundation for what BTP is now becoming! The idea for both John and Joakim is to build something that will outlive themselves. To do that they need to get more people involved in the company. 

In 2022, Fredrik Fjellstedt and Denis Becker also become partners in BTP. Fredrik has worked as a Senior Enabler for 2 years and Denis Becker has been associated with BTP for serval years. With this strong partner team of Denis, Fredrik, Joakim, and John we are confident and ready to meet our company challenges and keeping our values intact at the same time.  

You can read the solid backgrounds of all our Enablers here.  


Our Team

Here you can read more about the individuals in our team. We are all here to help you and your company enable your full potential. Here you can also read about our open career opportunities. 

Costumers & references

Read statements from some of our customers. You are welcome to contact us to get in touch with our customers - and hear from them directly about their experiences with us and our way of working.

Our Friends and Partners

Read about our collaboration with strong partners. Among other things, it is through a common access to networks and relations that we, over time, have achieved a large and stable network.